Gray Matters Graphic Design & Photography

Graphic Design and Photography

Small Business Guidance

Comprehensive Guide for Launching Your New Logo & Brand Design

Small Business GuidanceSarah Vogl

Rolling out a fresh new logo and brand design is such an exciting moment! It’s the start of a new chapter for your business, and you want to ensure everyone sees it. This guide will help you launch your brand with confidence, step-by-step, across your website, social media, and beyond. Whether you’re updating your digital presence or refreshing your print materials, we’ll ensure your new look is everywhere it needs to be. Let’s get your brand out there and looking fabulous!

The Difference Between DIY and Professional Design: When to Invest in a Pro

Small Business GuidanceSarah Vogl

In the age of user-friendly design tools, many small business owners consider taking on design tasks themselves. While DIY design can be cost-effective and accessible, there are significant differences between what you can achieve independently and what a professional graphic designer can offer. Understanding these differences can help you decide when it’s time to invest in a pro.

The Pros and Cons of Square Loans

Small Business GuidanceSarah Vogl

Square is an incredibly accessible payment processor for small businesses. Most of the businesses we work with use Square. My other business, Bear Dance Hemp Company, also uses Square, and we have taken out a couple of loans with them in the past while tackling various projects and store improvements. Square Loans offer small businesses a convenient way to access funding, but it's essential to understand both the benefits and drawbacks before deciding if it's the right fit for your business.

Disclaimer: I am not a financial professional; this is not financial advice!

9 Apps & Tools To Stay Organized (How I do *almost* everything all the time)

Tools, Small Business GuidanceSarah Vogl

Everyone is different and perfection is futile. There is no singular answer for how to feel organized, stay on task, increase productivity or use time more wisely. However, I’ve come to rely on a few systems to keep myself in check. If I follow the systems, I have to think less about the big picture and can blissfully focus on the details. This helps relieve anxiety caused by an overwhelming number of responsibilities. That deer in the headlights feeling is the biggest thing that will keep me from being productive and completing tasks.